Premier Resorts Privacy Policy:

When you sign up and use the Premier Resorts Group website, you provide us certain information voluntarily. This includes your (i) name, (ii) gender, (iii) postal address, (iv) telephone number, (v) email address, (vi) credit and debit card number or other payment data, (vii) travel itinerary, tour group or activity data, (viii) prior guest stays or interactions, (ix) goods and services purchased, (x) special service and amenity requests, (xi) geolocation information, and (xii) social media account ID, profile photo and other data publicly available, or data made available by linking your social media and loyalty accounts. Additionally, in more limited circumstances, we also may collect data about family members and companions, such as names and ages of children, biometric data, such as digital images, images and video and audio data via: (a) security cameras located in public areas, such as hallways and lobbies, in our properties; and (b) body-worn cameras carried by our loss prevention officers and other security personnel, and guest preferences, inquiries and comments and any other personalized data ("Personal Preferences"), such as your interests, activities, hobbies, food and beverage choices, services and amenities of which you advise us or which we learn about during your visit. The items set forth in this paragraph are referred to collectively as "Personal Data."

By accessing and using this website, you authorize Premier Resorts and its affiliates to use your Personal Data and Personal Preferences to provide you with rental, timeshare marketing and sales services, to develop new offerings and to protect Premier Resorts Group and our guests as detailed below (collectively, the “Services”).

We use Personal Data and Personal Preferences for our legitimate business interests, including the following:

• Provide the Services you request. We use Personal Data and Personal Preferences to provide Services you request, including:
  • To facilitate reservations, payment, send administrative information, confirmations or pre-arrival messages, to assist you with meetings and events and to provide you with other information about the area and the property at which you are scheduled to visit;
  • To complete your reservation and stay, for example, to process your payment, ensure that your room is available and provide you with related customer service; and
  • To support our electronic receipt program. When you provide an email address in making a reservation, we use that email address to send you a copy of your bill. If you make a reservation for another person using your email address, that person's bill will be emailed to you, as well. You can opt out of receiving your bill via email and instead receive a paper copy by contacting the front desk.

We will use Personal Data and Personal Preferences to manage our contractual relationship with you, because we have a legitimate interest to do so and/or to comply with a legal obligation.

• Personalize the Services according to your Personal Preferences. We use Personal Data and Personal Preferences to personalize the Services and improve your experiences, including when you contact our call center, visit one of our properties or use the Online Services, to:
  • Customize your experience according to your Personal Preferences; and
  • Present offers tailored to your Personal Preferences.

We will use Personal Data and Personal Preferences to provide personalized Services according to your Personal Preferences either with your consent or because we have a legitimate interest to do so.

• Communicate with you about goods and services according to your Personal Preferences. We use Personal Data and Personal Preferences to:
  • Send you marketing communications and promotional offers, as well as periodic customer satisfaction, market research or quality assurance surveys

We will use Personal Data and Personal Preferences to communicate with you with your consent, to manage our contractual relationship with you and/or because we have a legitimate interest to do so.

• Loyalty Programs. We use Personal Data and Personal Preferences to:
  • Offer and manage your participation in our loyalty programs, as well as others that are specific to certain properties or tailored to your interests;
  • Send you offers, promotions and information about your account status and activities;
  • Assess your benefits;
  • Administer points earned through co-branded credit cards; and
  • Manage your choices regarding how you wish to earn, track and use your points.

We will use Personal Data and Personal Preferences in this way with your consent, to manage our contractual relationship with you and/or because we have a legitimate interest to do so.

• Sweepstakes, activities, events and promotions. We use Personal Data and Personal Preferences to allow you to participate in sweepstakes, contests and other promotions and to administer these activities. Some of these activities have additional rules and may contain additional information about how we use and disclose your Personal Data. We suggest that you read any such rules carefully.

We use Personal Data and Personal Preferences in this way with your consent, to manage our contractual relationship with you and/or because we have a legitimate interest to do so.

• Business Purposes. We use Personal Data and Personal Preferences for data analysis, audits, security and fraud monitoring and prevention (including with the use of closed circuit television, card keys, and other security systems), developing new goods and services, enhancing, improving or modifying our Services, identifying usage trends, determining the effectiveness of our promotional campaigns and operating and expanding our business activities.

We use Personal Data and Personal Preferences in this way to manage our contractual relationship with you, comply with a legal obligation and/or because we have a legitimate interest to do so.

Our use of your Personal Data and Preferences is governed by the Company's Privacy Policy, a copy of which is available at www.travelwithpremier.com/privacypolicy